Butter Motion vs Easymotion
Both of these turn a written description into motion graphics, and both of them are honest about what they are. The difference shows up after the animation is finished, in what you do with the file, and in what happens the third time a client asks for a different accent colour.
Everything about Easymotion below comes from easymotion.io, read on 2 September 2026: the homepage, the pricing page, the FAQ and the public changelog. Nothing here is a guess about how their service is built internally, because that is not on their site and it is not our business to speculate. Prices change, so check the pricing page on the day you subscribe.
What Easymotion is, on its own pages
Easymotion calls itself an "AI-powered motion graphics generator that lets you create professional videos simply by chatting". Their three steps are described plainly: describe the animation in plain English, refine it in chat or in the Edit Panel, then export.
The front page is a gallery rather than an empty prompt box. Eight remixable examples sit above the fold, filtered by Maps, Charts, Interface and Social Media: a globe flythrough, a flight route, sales graphs from CSV data, a WhatsApp chat scene, a YouTube milestone card. Their catalogue of tool pages runs to map animations, flowcharts, mind maps, bar and pie charts, quiz scenes, notification animations, lower thirds and an SVG logo animator. There is also image to animation, spreadsheet to animation, URL to animation and a PDF brief attachment.
Pricing on 2 September 2026: Basic $10 a month for 40 credits, Plus $20 for 100, Pro $60 for 300, with two months free on annual billing and a "20% OFF 1st MONTH" code on Plus. Plus and Pro roll unused credits over while the subscription stays active, Basic credits do not roll over. A 7-day money-back guarantee is stated on the page, and failed generations refund their credits automatically.
The free tier is real and worth naming precisely. Their FAQ says: "You can edit templates and make videos for free, no credit card required. Creating animations from scratch with your own prompts requires a paid plan." Since 14 August their changelog says the template library is free to use, including exporting MP4 or a transparent MOV.
Exports are MP4, MOV or GIF at 30 or 60fps, 1080p or 4K, with two limits from their changelog: GIF stays at 1080p 30fps, and map animations stay at Full HD 30fps for now. Clips run up to 180 seconds, in 16:9, 9:16, 4:5 or 1:1. A model picker sits in the motion chat with Auto as the default, and the credit cost of a generation is shown before you press go.
The short version
| Butter Motion | Easymotion | |
|---|---|---|
| Where it runs | Panel inside Premiere Pro, render on your machine | Website, in any browser |
| Getting started | Install the app and the panel, Premiere 2022 or newer | Open the site, no install |
| Free tier | None | Yes, template editing and export |
| Entry price | $12 a month for 500 credits | $10 a month for 40 credits |
| Clip length | 3 to 20 seconds | Up to 180 seconds |
| Frame shapes | 16:9, 9:16, 1:1 | 16:9, 9:16, 4:5, 1:1 |
| Frame rate | 24, 25, 30, 50, 60fps | 30 or 60fps |
| Transparent output | MOV ProRes 4444, every plan and tier | Transparent MOV, including free templates |
| Getting it into Premiere | Bin and playhead, done by the panel | Download, import, drag |
Where the clip ends up
This is the whole practical difference, so it is worth being concrete.
Easymotion finishes a clip in the browser. You export, the file arrives through the browser as a download, and from there you import it into Premiere and place it yourself. Their own changelog describes the transparent MOV as "ready to drop over footage as overlays, lower thirds, and logo bugs" in Premiere, Final Cut, DaVinci Resolve or CapCut. That works. It also happens once per graphic, and a cut with fourteen text elements means fourteen of those loops.
Butter Motion renders on your computer and finishes the trip for you. The file lands in a _ButterMotion folder next to your .prproj, gets imported into a "ButterMotion" bin so the graphics stay together, and goes to the playhead of the active sequence. A transparent clip is placed on an empty track above your footage, which is the track you actually wanted it on. See Rendering to the timeline.
Two things follow from a local render that are worth knowing, one good and one a cost. There is no shared queue: your machine has one user, so a busy evening elsewhere does not slow you down, and the animation can use any font installed on your computer. The cost is that rendering takes your CPU and your disk for a few minutes, and a machine that meets the requirements is not optional.
Alpha, format and the sequence you are actually cutting
Both tools do real alpha, which puts them ahead of most of this category. Easymotion exports transparent MOV, and their changelog adds a practical check: if the preview does not show a checkerboard, the file will come out with a solid background.
Butter Motion writes transparent generations as MOV in ProRes 4444 on every plan and every quality tier, with a solid clip coming back as MP4 (H.264). You pick which one with a chip before generating, and the summary line under the composer adds · Alpha so you know what you are about to get. Details in Background and transparency.
The finer point is frame rate. Easymotion offers 30 or 60fps. If your sequence runs at 25 (most of Europe) or at 24, a 30fps clip needs conforming, which is a small tax that repeats. Butter Motion has 24, 25, 30, 50 and 60, plus 720p through 4K, set before you generate so the clip drops in clean. That is in Duration, format and resolution.
What a generation costs
Butter Motion prices by how hard the model thinks and by nothing else: 7 credits on Flash, 10 on Balance, 15 on Ultra, with the number shown right above the button before you press it. Length, resolution, aspect ratio, transparency and 3D do not change it, so a 20 second 4K clip with alpha costs what a 3 second 720p one costs. After the generation, a lot is free for subscribers: the first tweak of every card, the customization controls where you set an exact hex, retype a line or change the font, and re-rendering as many times as you like. Plans are Pro at $12 a month for 500 credits and Studio at $39 for 2 000, annual billing costs ten months, and there is no free tier.
Easymotion is credit-based too, and their FAQ is upfront that the cost of a generation depends on the type of work, the model, resolution and clip length, with the exact number shown before you start. Their headline maths reads "Generate up to 40 videos" on Basic, which puts a simple motion graphic at roughly one credit.
Where Easymotion is the better tool
Three cases, and they are not small ones.
You want to try before paying. Their template library is free to edit and export with no card. Butter Motion has no free tier at all, and that is a real barrier if you just want to see whether AI motion graphics are any use to you.
The clip is longer than twenty seconds. Butter Motion tops out at 20 seconds per generation by design, because it is built for graphics that sit inside an edit. A three minute explainer, a full data story, an animated map sequence for a travel video: Easymotion covers those and we do not.
You start from data or from a page, not from a sentence. CSV and XLSX to animation, a public URL to animation, a PDF brief, a reference clip whose timing you want borrowed. If the input is a spreadsheet of quarterly numbers, that is a workflow they have built for and we have not.
Add one more if you work on a locked-down or light machine, or move between computers. A browser tool asks nothing of your hardware, and a plugin asks quite a lot.
Which one to pick
If your day is a Premiere timeline and the graphics are overlays that have to match the rest of the project, the download-and-import loop is the part that costs you, and a panel that puts the clip on the playhead in the right format removes it. If your day is content that lives on its own, in a browser, sometimes three minutes long, sometimes built from a spreadsheet, Easymotion is the better fit and the free templates make it an easy thing to test.
Neither one is a substitute for a motion designer on a project that needs design direction. They both handle the graphics you would otherwise build yourself at eleven at night.